Life Designed Championing our Future Creators : The 2017 Brief

The 2017 Brief

The industry is accelerating towards a world where there will be new ways to own and share a vehicle – and outright possession will be far less prevalent.

And we want to be at the forefront of adapting to the challenges of this radically shifting automotive landscape.

So we asked students from Central St Martins to dream up a vision for the future of mobility and design a highly versatile, modular vehicle – for a range of potential drivers. One that would integrate seamlessly with everyday life. 

Participants could explore everything from spatial arrangement, seating and storage capacity, to power-delivery characteristics and connectivity. 

What did they come up with? Well, we’re just about ready to share their ground-breaking work with the world. Stay tuned for a certified glimpse of the future.